Berlin, 24 March 2022 – For the first time, the Internet is the most used TV reception method in Germany. The live TV usage via the internet continues to increase. More than half can imagine using their TV service exclusively via the internet in the future. This is the result of the TV Streaming Report 2022 for Germany. The report is based on an online representative survey conducted by the market research institute Kantar on behalf of Zattoo which involved 1,000 German internet users between the ages of 16 and 69.
For the first time, the Internet is the most widely used TV reception method
In terms of TV reception methods, the trend of the last few years is continuing. Forty percent of Internet users in Germany now use the Internet exclusively or in addition to another TV reception channel to watch television. This includes both IPTV services and TV streaming apps. This is four percentage points more than in the previous year. This means that for the first time, the Internet is the most widely used TV viewing method in Germany. Previously, the most widely used method was cable, which at 38 percent was down three percentage points from the previous year. Reception via satellite is also down one percentage point to 39 percent. The use of DVB-T gained one percentage point this year, and is now 9 percent.
Live TV use on the internet continues to rise in 2022
Among video and TV services, 31 percent of users online watched live TV via the Internet during the second year of the COVID-19 pandemic. This is six percentage points more than in the previous year and eleven percentage points more than in 2020. This means that live TV has never been watched more frequently via the Internet than in 2022.
The broadcasters' media libraries are used by 49 percent of the online users in Germany and thus lose one percentage point compared to the previous year. Among media library users, the most-used platforms are ARD (79 percent) and ZDF (77 percent), which have seen further growth compared to the previous year.
The use of YouTube is stagnating and remains at the previous year's level of 64 percent. However, the video portal is still the most-used TV and video service among German internet users.
Video-on-demand only increased slightly this year, from 32 percent in 2021 to 34 percent. The clear winner among the providers is Disney+, which grew by another eight percentage points and is now used by 39 percent of video-on-demand users.
For the first time this year, the survey also asked about the use of video content offered via social media. These came in at 19 percent in the first year of the survey.
Two out of three TV streaming users are watching on smart TVs
79 percent of internet users who watch TV at least once a week are already using TV streaming services. When asked which devices they use most for TV streaming, smart TVs came out on top this year, landing in first place. Smart TVs have already been the most-used devices for TV streaming services since 2020 and this trend continues in 2022. Two out of three TV streaming users (64 percent) are already watching on smart TVs. This is eight percentage points more than in the previous year. Streaming devices that connect the TV to the Internet also grew by three percentage points, reaching 22 percent this year. Laptops and PCs remain in second place after smart TVs at 43 percent and smartphones at 28 percent, even though both device categories lost four percentage points compared to 2021.
More than half can imagine using TV exclusively via the Internet
More and more people are using the Internet as a TV reception method. And the use of live TV via the Internet also continues to rise. This development is also reflected in the question of whether German Internet users can imagine using TV services exclusively via the Internet in the future. More than half (52 percent) say they can (absolutely) imagine doing so. This is five percentage points more than in the previous year, which underlines the trend in recent years towards more TV streaming usage. At the same time, the number of those who can't imagine doing so has continued to fall compared to 2021 and is now only 17 percent, compared to 23 percent in the previous year. The number of people who use TV services exclusively via the Internet has not changed. This figure remains at four percent.
You can download the TV Streaming Report 2022 for Germany here
or visit our website at https://zattoo.com/de/en/tv-streaming-report-2022-de.
You can find the individual graphics for the report here.
Please indicate the following copyright: © Zattoo AG