Connected TV is the most used device
Dynamic Ad Substitution is TV Spot 2.0
First Party Data & Audience Targeting
Over 100 TV channels in Germany, many of them in Full-HD
First certified climate-neutral streaming provider
Dynamic Ad Substitution enables the exchange of linear TV spots in the live advertising blocks with user-targeted spots. This exchange is seamless.
Dynamic Ad Substitution combines highest quality and top-of-the-class awareness of TV advertising with digital targeting opportunities:
- reach potential 44 Mio. contacts p.m.
- additional OTT Audience
- high VTRs through audience targeting
Connected TVs are the most used devices of our users. This includes smart TVs, streaming devices and gaming consoles.
Experience maximum reach with Dynamic Ad Substitution and Channel Switch Ad and benefit from:
- a CTV reach potential of 30 million contacts p.m.
- maximum Awareness
- a high premium user base
Whether Video Bundle, Dynamic Ad Substitution or Channel Switch Ad (Preroll), whether CTV or Multiscreen - we offer the most innovative advertising products with the largest selection of targeting options - also individually and seasonally.
InStream AdRequests p. m.
Age, Gender, Language
Genre & Category
Geo & Device:
e.g language region & device
User interest targeting: Over 22 predefined audience segments as well as seasonal and individual audience segments.