Zurich (22/03/2018) Salt introduces a disruptive TV solution in Switzerland with Apple and ZATTOO. The TV product’s central component is the Apple TV Box, which is being used with operator login for the first time outside the USA.
For Salt, this ground-breaking IPTV product is the perfect addition to its existing product portfolio. As the operator of a nationwide mobile network, Salt intends to position itself as a fixed-network provider in the Swiss market with its own TV service. ZATTOO operates the complete service as an end-to-end solution and also looks after the operation of the entire TV platform, the management of the TV application on the Apple TV Box as well as continuing to develop the platform and all front-end applications.
The Apple TV Box works like a set-top box with operator login. For the first time in Europe, operator login on an Apple TV box has been made possible, enabling automatic installation of the Salt TV and Salt Video applications. This also applies for iOS devices. Salt customers do not have to enter any login data and can easily switch between Salt TV and Salt Video. In addition to linear live TV and Video on Demand (VoD), the TV service includes modern interactive TV features such as Instant Restart, Time Shift, Catch-up TV and nPVR.
Andreas Schönenberger, Salt's Chief Executive Officer, is convinced “With Salt TV and Salt Video, we have introduced a forward-looking TV solution under our own brand. With ZATTOO we have chosen a partner that guarantees the required stability of its platform and implements our complex product requirements flexibly and reliably.”
The TV product offers more than 300 TV channels, including 150 in HD quality. It includes a German-language package with 30 TV channels and a French-language package with 35 TV channels. Extensive pay-TV packages are also available thanks to the cooperation with Canal+ and SKY. New channels will be added each quarter.
“We are very pleased that Salt chose the ZATTOO platform and that together with Salt and Apple we have opened a new chapter in television. The future of television means adapting to consumer habits and expectations - and then surpassing them. We see this as our mission”, says Gernot Jaeger, Chief Officer B2B TV Solutions at ZATTOO.
With several million monthly users, ZATTOO has become the leading provider of TV-As-A-Service in Europe over the last 12 years. ZATTOO entered the market in the US in 2017, where it operates a TV Everywhere service for Hotwire Communications in Florida. In January 2018, ZATTOO opened a representative office in Singapore to expand into the Asia-Pacific region. ZATTOO clients therefore benefit from a partner, which is familiar with the needs of TV consumers first hand and guarantees maximum operating stability with its platform.
Salt is a Swiss provider of telecommunication services that owns and operates an extensive and high-quality mobile infrastructure. With its ultra-fast broadband solution called Salt Fiber, Salt offers a unique triple-play service that makes use of the full capacity of fiber-optic technology in Switzerland with symmetric data transfer rates of up to 10 Gbit/s. Salt Fiber can be combined with Salt’s high-performance Plus Flatrates – a revolutionary portfolio that has already convinced 95% of all Salt customers thanks to its simplicity.
Salt in figures: 1,223,000 postpaid customers (as of 31.12.2017), 88 salt stores and 4G network coverage for 98% of the Swiss population. For more information, go to www.salt.ch
About ZATTOO B2B TV Solutions
As technology partner, ZATTOO makes IP-based TV solutions available to telecommunication companies, network providers, FTTH operators, and internet service providers and OTT providers in Europe and the USA. The portfolio on offer ranges from back-end services (ingest, encoding, transcoding and multi DRM) up to completely hosted and managed end-to-end solutions for first-screen IPTV as well as OTT/TV Everywhere. ZATTOO, the largest internet TV provider in Europe, has been operating successfully in the B2B marketplace since 2012. For more information, go to zattoo.com/solutions